Privacy Policy

1. Introduction

NMX Digital ("NMX Digital", "we", "us" or "our") is an Australian digital growth consultancy providing digital marketing strategy, performance advertising, website development, analytics, conversion optimisation, customer relationship management (CRM), marketing automation and related consulting services.

We respect your privacy and are committed to handling personal information responsibly, transparently and securely.

This Privacy Policy explains how we collect, hold, use, disclose and protect personal information when you:

• Visit our website.
• Contact us or submit an enquiry.
• Request a consultation, proposal or quotation.
• Engage NMX Digital for professional services.
• Subscribe to our marketing communications.
• Interact with our advertisements, social media profiles or digital content.
• Attend our events, webinars or professional networking activities.
• Communicate with us through email, telephone, messaging platforms or other channels.

We aim to manage personal information in accordance with applicable Australian privacy and marketing laws, including the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), where applicable, and the Spam Act 2003 (Cth).

Business details

Business name: NMX Digital
Legal entity: [Insert registered legal entity or sole trader name]
ABN: [Insert ABN]
Location: Queensland, Australia
Website: https://nmxdigital.com/
Privacy enquiries: natalia@nmxdigital.com
Telephone: [Insert business telephone number]
Postal address: [Insert business postal address]

2. Personal information we collect

The personal information we collect depends on how you interact with us and the services we provide.

2.1 Contact and identification information

We may collect:

• Full name.
• Business or organisation name.
• Job title or professional role.
• Email address.
• Telephone number.
• Business or postal address.
• Social media profile information.
• Information you voluntarily provide when contacting us.

2.2 Business and professional information

When you enquire about or engage our services, we may collect information about:

• Your business activities and commercial objectives.
• Marketing budgets and advertising expenditure.
• Existing marketing strategies and campaigns.
• Website performance and digital infrastructure.
• Customer acquisition and lead-generation processes.
• CRM and marketing technology systems.
• Business challenges, project requirements and operational workflows.
• Information provided during consultations, meetings and project communications.

2.3 Website and technical information

When you visit our website, we may automatically collect certain information through analytics, cookies, pixels and similar technologies, including:

• IP address.
• Browser type and device information.
• Operating system.
• Approximate geographic location derived from technical information.
• Pages visited and navigation activity.
• Website interactions, including clicks and form interactions.
• Referring websites and traffic sources.
• Campaign identifiers and UTM parameters.
• Session information.
• Conversion events and advertising interactions.
• Cookie identifiers and similar online identifiers.

Some technical information may constitute personal information when it identifies you or can reasonably be linked to you.

2.4 Client and project information

When providing professional services, we may process information contained in:

• Advertising accounts.
• Analytics platforms.
• Website databases.
• CRM platforms.
• Lead-generation forms.
• Marketing automation systems.
• Customer communication records.
• Campaign reports and dashboards.
• Website and application tracking systems.

This information may include personal information relating to our clients' customers, prospective customers, employees, contractors or business contacts.

Where we process personal information on behalf of a client, we do so in accordance with the relevant services agreement, applicable instructions and legal requirements.

2.5 Financial and transaction information

We may collect billing information, invoice details, transaction references, payment status and relevant accounting records.

Payments may be processed through third-party payment providers. We do not intentionally collect or store complete payment card details where payments are handled directly by those providers.

2.6 Sensitive information

We do not ordinarily require sensitive information, such as health information, religious beliefs, political opinions or biometric information, to provide our standard services.

Where sensitive information is reasonably necessary, we will handle it in accordance with applicable legal requirements, including obtaining consent where required.

We ask that you do not provide unnecessary sensitive information through general website enquiry forms.

3. How we collect personal information

We may collect personal information:

Directly from you, including when you submit a form, contact us, book a meeting, sign an agreement, participate in a consultation or subscribe to communications.

Through our website and digital platforms, including analytics tools, advertising technologies, cookies and conversion tracking.

From third parties, including business referrals, professional networking contacts, publicly available business information and authorised service providers.

From clients, where information is provided to us to perform contracted marketing, analytics, website, CRM or automation services.

Through integrations, where systems such as advertising platforms, CRM tools, website platforms or analytics services exchange information as part of an authorised workflow.

Where required, we will provide appropriate collection notices and obtain consent.

You may contact us anonymously or using a pseudonym where practical and lawful. However, certain services, contracts and transactions require identification.

4. Why we collect and use personal information

We may collect, hold, use and disclose personal information for the following purposes:

• Responding to enquiries and consultation requests.
• Assessing business requirements.
• Preparing proposals, quotations and service agreements.
• Delivering contracted consulting and implementation services.
• Developing marketing strategies and campaigns.
• Creating and improving websites and digital experiences.
• Configuring analytics, conversion tracking and reporting.
• Implementing CRM systems, integrations and automation workflows.
• Managing client relationships and project communications.
• Processing invoices and payments.
• Providing customer support and account management.
• Sending administrative and transactional communications, such as invoices, receipts and access links.
• Meeting legal, regulatory and tax obligations.
• Improving our website, services and communications.

We will not use or disclose personal information for purposes other than those outlined in this policy, unless we have your consent, we are permitted or required to do so by law, or the use is otherwise permitted under the Australian Privacy Principles.

5. Disclosure of personal information

We may disclose personal information to the following categories of recipients, where reasonably necessary for the purposes described in this policy:

• Service providers and suppliers who support our business operations, such as website hosting, cloud storage, email delivery, payment processing, analytics and advertising platforms, and professional tools.
• Professional advisers, including accountants, lawyers and auditors, when reasonably required.
• Payment providers, for the purpose of processing payments and preventing fraud.
• Advertising, analytics and social media platforms, where you have interacted with our website, campaigns or content and tracking technologies are in use.
• Our clients, where we process information on their behalf under a services agreement.
• Government bodies, regulators or law enforcement agencies, where required or authorised by law.

We do not sell personal information to third parties, and we do not share it for third-party direct marketing purposes.

Where service providers handle personal information on our behalf, we take reasonable steps to ensure they manage it in accordance with applicable privacy obligations.

6. Cookies, analytics and advertising technologies

Our website uses cookies, pixels and similar technologies for analytics, conversion tracking and advertising measurement. These technologies help us understand how visitors use the website, measure the effectiveness of marketing campaigns and improve the user experience.

• Analytics tools, which collect information about page views, sessions, traffic sources and general usage patterns.
• Conversion tracking and advertising tags, which measure interactions with our campaigns and may associate them with advertising identifiers.
• Functional cookies, which support core website functionality and security.

You can control or delete cookies through your browser settings. Disabling some cookies may affect parts of the website experience.

7. Storage, security and retention

We store personal information on systems operated by reputable cloud service providers, protected by industry-standard safeguards including encryption in transit and at rest, access controls and authentication requirements.

Access to personal information is limited to NMX Digital personnel and service providers who need it to perform the purposes described in this policy. Client reporting workspaces and related systems are access-controlled and are not publicly accessible.

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this policy, to comply with legal, accounting and tax obligations, and to resolve disputes. When information is no longer required, we take reasonable steps to destroy or de-identify it.

8. Overseas disclosure

Some of our service providers, including cloud hosting, email delivery, analytics and payment providers, may store or process personal information outside Australia, including in the United States and other countries where their infrastructure is located.

Where personal information is disclosed to overseas recipients, we take reasonable steps to ensure it is handled in accordance with applicable privacy obligations, including the Australian Privacy Principles.

9. Your rights and choices

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of personal information that is inaccurate, incomplete or out of date.
• Ask us to delete personal information where we are not legally required to retain it.
• Opt out of marketing communications at any time, using the unsubscribe link in our emails or by contacting us directly.
• Raise a complaint about how we handle your personal information.

To make a request, contact us at natalia@nmxdigital.com. We will respond within a reasonable timeframe. Certain requests may be subject to verification of identity and applicable legal exceptions.

For deletion of your personal information — including information connected to Facebook, Instagram or Meta advertising — see Section 12 below.

10. Complaints

If you have a concern or complaint about how we handle personal information, please contact us first at natalia@nmxdigital.com so we can understand and resolve the issue.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or on 1300 363 992.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal requirements. The current version is always published on this page, together with the last-updated date.

12. User data deletion requests and Meta platform data

NMX Digital respects your right to request the deletion of personal information collected through our website, services, applications and integrations with third-party platforms, including Meta (Facebook and Instagram).

12.1 Requesting deletion of your personal information

You may request that NMX Digital delete personal information we hold about you, subject to applicable legal, regulatory and contractual retention requirements.

To submit a deletion request:

1. 1.Email natalia@nmxdigital.com with the subject line "Personal Data Deletion Request".
2. 2.Include your full name and the email address associated with your interaction with NMX Digital.
3. 3.Specify the information or account you would like deleted, where possible.

We may request additional information to verify your identity before processing your request.

We aim to acknowledge deletion requests within five business days and respond within 30 days.

Where deletion is appropriate and legally permissible, we will take reasonable steps to delete or de-identify the relevant personal information from our active systems and instruct applicable service providers to do the same.

Some information may need to be retained for legal compliance, financial recordkeeping, contractual obligations, dispute resolution or security purposes.

Where information cannot be deleted, we will explain the reason where appropriate.

12.2 Facebook and Instagram data deletion

If you have interacted with NMX Digital through Facebook, Instagram, Meta advertising or a Meta-connected application, we may process certain information depending on the nature of that interaction and the permissions provided.

This may include your name, profile information, contact details, messages, lead form submissions or other information you have authorised Meta to share with us.

You may request deletion of Meta-related personal information held by NMX Digital by following the process in Section 12.1.

If you have connected a Facebook or Instagram account to an NMX Digital application, you may also be able to remove the application's access through your Meta account settings.

Removing an application's access does not necessarily delete information previously provided to NMX Digital. You may therefore submit a separate deletion request.

12.3 Data held by third parties

NMX Digital can only directly delete information held within systems we control or administer.

For information independently held by Meta, Google or other third-party providers, you may need to submit a separate request through the relevant provider's privacy or account settings.

Where NMX Digital processes information on behalf of a client, we may need to refer a deletion request to the relevant client or coordinate with them in accordance with applicable obligations.

12.4 Contact for privacy and deletion requests

Business: NMX Digital
Website: https://nmxdigital.com/
Email: natalia@nmxdigital.com
Subject: Personal Data Deletion Request

We will handle deletion requests in accordance with applicable Australian privacy laws and our legal obligations.

13. Contact us

For privacy enquiries, requests or complaints, contact Natalia Merzlikina at natalia@nmxdigital.com.