About NMX
I see the bigger picture.
Then I get into the details.
I’m Natalia Merzlikina, founder of NMX Digital. Strategist, problem-solver and the person who will probably ask, "But what happens after they click?"
I’m curious about how businesses work - and persistent about making the pieces work better together.
01 · Your background
Experience across theboard.
I’ve spent more than a decade working across digital marketing, analytics and customer acquisition, with experience in agency, in-house and independent roles.
My career has included Havas Media, Incubeta and Employsure. Working in different environments taught me to look at a business from several angles: the customer experience, the commercial priorities, the numbers and the practical work required to make something happen.
Today, I bring that perspective to NMX Digital. My work spans positioning, websites, advertising, tracking, reporting and marketing systems. The combination changes with each business. The curiosity stays the same.
02 · What makes your approach different
Curiosity gets me started.Ownership keeps me involved.
I like understanding why. Why customers choose you. Why an enquiry gets lost. Why a campaign looks successful in a report but feels disappointing to the business.
Sometimes the answer is in the data. Sometimes it comes from asking a better question or following the customer journey yourself.
Once we understand the problem, I help turn that understanding into action. That might mean reshaping the message, rebuilding a page, fixing tracking or connecting a follow-up process. I enjoy both the thinking and the doing.
Building a business takes energy, conviction and a lot of decisions that nobody else sees. I respect the work behind it.
When we work together, I take the time to understand what you’re building and what success means to you. I’ll bring ideas, challenge assumptions and explain my recommendations so you can make informed decisions.
You know your business. I bring a different perspective and the expertise to help put our plans into practice.
03 · Your partnership philosophy
Your business matters to you.That matters to me.
04 · Your personality and AI experimentation
Always learning.Occasionally breaking things.Usually figuring them out.
I enjoy experimenting with new tools, exploring creative ideas and finding more useful ways to work. AI is part of that - from developing creative concepts to building websites and making information easier to analyse.
I test, question and refine what these tools produce. The interesting part is knowing where they help, where they fall short and when a simpler solution makes more sense.
That willingness to learn is something I bring to every project.
Principles
Honest conversations
I’ll tell you what I see, explain the implications and talk through the options - even when the conversation is uncomfortable.
Purpose behind the work
Every recommendation should connect to a business need. We agree what we’re trying to achieve before adding more activity.
Care in the details
The form, the tracking, the handover, the follow-up. Small details can shape the whole customer experience.
Shared direction
We stay clear on priorities, responsibilities and what happens next. You remain involved in the decisions that matter.
Who you work well with
Ambitious businesses.Open conversations.
I work best with people who care about what they’re building, are open to a fresh perspective and want to participate in making things better.
You might be launching a new venture, improving an established business or looking for someone who can connect work happening across different teams and platforms.
You don’t need all the answers. A willingness to ask questions and make considered changes is a good place to start.
Let’s see what we can build together.
Tell me about your business, your ambitions and the things you haven’t quite figured out yet.