NMX Digital logo
NMXDigital
Solo consultancy · Taking new clientsBy Natalia Merzlikina · Gold Coast

Marketing
is a game.
Play to win.

You’ve got ambition. I bring the strategy, creative thinking and technical know-how to put it into action.

Every move matters. Your positioning. Your website. Your ads. What happens after someone clicks?
I’m Natalia, your strategic digital partner. I connect the dots, challenge what isn’t working and get hands-on with the work that moves your business forward.

Live client scoreboard
ROAS6.4x+18%/
CPA$24-32%/
Leads / mo1,284+47%/
Quality Score9.2+1.4/
Wasted spend$0▼/
ROAS6.4x+18%/
CPA$24-32%/
Leads / mo1,284+47%/
Quality Score9.2+1.4/
Wasted spend$0▼/
EVERY DOLLAR COUNTS●EVERY CLICK MATTERS●EVERY CONVERSION IS A WIN●DATA OVER VIBES●ONE OPERATOR, NOT AN ORG CHART●RESULTS OVER REPORTS●EVERY DOLLAR COUNTS●EVERY CLICK MATTERS●EVERY CONVERSION IS A WIN●DATA OVER VIBES●ONE OPERATOR, NOT AN ORG CHART●RESULTS OVER REPORTS●

The scoreboard

Good moves. Measurable results.

A clear strategy gives every move a purpose. The numbers help us understand what's working, what needs adjusting and where to go next.

01

−0%

Lower cost per qualified lead

Lead-generation rebuild · Meta Ads · first 90 days · spend ÷ attributed leads

02

0.0×

Return on ad spend

Retail client · Meta + Google Ads · trailing 12 months · revenue ÷ ad spend

03

+0%

Growth in organic sessions

Website + SEO relaunch · 6 months · GA4 sessions vs prior period

04

0

Client reporting dashboards live today

Meta Ads, Google Analytics 4 and organic social - updated continuously

Measured the same way on every engagement · spend, clicks, leads, revenue · then reported straight back to you

The playbook

The whole game. Every moving part.

All services

Getting attention is one move. Turning it into an enquiry, a conversation and a customer takes a connected approach.

I work across strategy, websites, advertising, analytics and systems -bringing in the right combination for your business.

01 / Play

Strategy & positioning

Know who you're speaking to, what makes your business worth choosing and where to focus next.

Clear positioning, sharper messaging and a plan with purpose.

  • Positioning & messaging
  • Customer journey analysis
  • Full digital audit
02 / Play

Websites & customer journeys

Make it easier for people to understand your offer and take the next step.

Website strategy, builds and improvements shaped around how your customers actually move.

  • UX & site direction
  • Landing page design
  • Conversion optimisation
03 / Play

Advertising & creative

Put your business in front of the right people with a message worth noticing.

Google Ads, Meta campaigns and creative ideas backed by testing and measurement.

  • Google Ads & PMax
  • Meta & paid social
  • Lead gen & scaling
04 / Play

Analytics & insights

Understand what's earning its place.

Tracking, attribution and connected reporting that help you make informed decisions about your next move.

  • GA4 + Tag Manager
  • Attribution & tracking
  • Performance reporting
05 / Play

Systems & automation

Give every enquiry somewhere to go.

Connect your website, CRM and follow-up so your hard work has the support it needs behind the scenes.

  • CRM flows
  • Lead handling
  • Automations & ops

How the pieces connect

Your next move starts with the bigger picture.

An underperforming campaign can reveal a messaging problem. A quiet website can hide a confusing enquiry process. More leads can expose gaps in follow-up.

I look at how the pieces work together, find where things are getting stuck and help you decide what to fix first.

The connected approach
01 / 06

Positioning

Who you're speaking to shapes every move after it.

What it createsFewer wrong enquiries, because the right people self-select before they contact you.

Into Website
Natalia Merzlikina, founder of NMX Digital
Natalia MerzlikinaFounder

Strategic mind.
Sleeves rolled up.

I’m Natalia, the person behind NMX Digital.

I love figuring out how a business works, spotting opportunities and turning complicated problems into practical solutions. My experience spans agency, in-house and independent work across digital marketing and analytics.

With me, you get someone who can zoom out to question the strategy, zoom in to troubleshoot the details and stay involved through implementation.

We work together, directly. You bring the knowledge of your business. I bring the questions, ideas and expertise to help move it forward.

Get to know me

The credentials

Big decisions are easier
with the right person in your corner.

Here’s what clients and people I’ve worked alongside say about my approach.

See my full background
"Natalia brings a rare combination of commercial thinking, marketing capability, operational structure, and execution. She doesn't just provide ideas - she gets deeply involved in building systems, improving communication, and driving meaningful outcomes. I'd highly recommend her to any business serious about digital growth, brand evolution and customer acquisition."
David Clarke
Insurance | Financial Services | Client
"One of the smartest peers I've had the pleasure to work with. Exceptional analytical and performance marketing skills. With Natalia's guidance and leadership, we uplifted account performance by a visible percentage in a short period - while budgets were cut significantly."
Naman Setia
Performance marketing peer
"Natalia managed a huge number of accounts across various industries. A genuine team player who doesn't hesitate to help out in difficult circumstances - and great to work alongside."
Mudi Dahanayaka
Former colleague
"Natalia is a huge asset to any business. Hungry to learn, thoughtful in her approach, and deeply tuned in to the client's needs. Never afraid to push back and ask the right questions."
Brent Harbers
Former manager

More recommendations on LinkedIn. Client names and case studies are shared privately on the first call - out of respect for the founders I work with.

Sideline questions

Ask the hard ones.

The questions that come up before we start working together - what I can help with, how we work and what happens next.

Strategy, positioning, websites, Google and Meta advertising, analytics, CRM and automation. We start with what your business needs and agree on the right scope.

Ready when you are

Let's build the dream life on a scoreboard.

30-minute call, founder to founder. I'll pull your account apart, show you exactly where the leaks are, and tell you whether I'm the right partner - or not. No pressure. No pitch deck.