Every click. Every dollar. Every conversion. I build accountable performance campaigns that turn ad spend into a scoreboard you actually want to look at — one founder at a time.
The scoreboard
We're a small team with one obsession: making sure your investment shows up where it matters — in revenue.
01
Avg. ROAS lift in 90 days
vs starting baseline
02
Median CPA reduction
across managed accounts
03
Underperforming campaigns fixed
in the last 12 months
04
Client retention rate
we don't lock you in
The playbook
Before we touch a budget, we get clear on who you are, who you're talking to, and where the leaks are. Positioning, messaging and a digital audit you can act on.
Your site is the close. I shape UX, landing pages and on-page direction so the traffic you're paying for actually turns into customers.
Google Ads, Meta, lead gen, scaling. I run the channels that fit your business and ignore the ones that don't — every dollar accountable.
If you can't measure it, you can't grow it. GA4, tracking, attribution and reporting that tells you what to do next — not just what happened.
Leads slip through cracks when the plumbing is broken. I tighten CRM flows, lead handling and automations so your marketing actually runs as a system.
The black box, opened
Most agencies hand you a dashboard and hope you don't ask questions. We do the opposite — we open the box, show you every wire, and prove where every dollar went.
How I play
A free, no-fluff teardown of your accounts, tracking and funnel — done by me, personally. You leave with a punch-list whether we work together or not.
→ Next: Strategy & game plan
I map the channels worth playing, the channels to drop, and the scoreboard we'll be measured against. No vanity metrics.
→ Next: Build & launch
Account restructure, tracking rebuild, creative direction, landing page tightening. Then we ship — fast.
→ Next: Compound & scale
Weekly optimisation. Monthly reviews. Quarterly bets. The scoreboard goes one direction: up and to the right.
→ Next: Audit & teardown
The credentials
"Natalia brings a rare combination of commercial thinking, marketing capability, operational structure, and execution. She doesn't just provide ideas — she gets deeply involved in building systems, improving communication, and driving meaningful outcomes. I'd highly recommend her to any business serious about digital growth, brand evolution and customer acquisition."
"One of the smartest peers I've had the pleasure to work with. Exceptional analytical and performance marketing skills. With Natalia's guidance and leadership, we uplifted account performance by a visible percentage in a short period — while budgets were cut significantly."
"Natalia managed a huge number of accounts across various industries. A genuine team player who doesn't hesitate to help out in difficult circumstances — and great to work alongside."
"Natalia is a huge asset to any business. Hungry to learn, thoughtful in her approach, and deeply tuned in to the client's needs. Never afraid to push back and ask the right questions."
Senior performance marketing experience across agency, in-house and independent.
Google Ads, GA4, Tag Manager, server-side tracking, Meta, LinkedIn, Looker Studio.
Direct with founders. No account managers. No hand-offs. The person you hire is the person doing the work.
More recommendations on LinkedIn. Client names and case studies are shared privately on the first call — out of respect for the founders I work with.
Sideline questions
The questions every founder actually wants answered before they hand an agency the keys to their ad account.
Yes. NMX is me, Natalia. That's the whole point. You get 12+ years of senior experience working directly on your account — not a sales pitch from a director followed by a junior doing the actual work. I keep my client list small on purpose.
Ready when you are
30-minute call, founder to founder. I'll pull your account apart, show you exactly where the leaks are, and tell you whether I'm the right partner — or not. No pressure. No pitch deck.