Strategy & positioning
Know who you're speaking to, what makes your business worth choosing and where to focus next.
Clear positioning, sharper messaging and a plan with purpose.
- Positioning & messaging
- Customer journey analysis
- Full digital audit
You’ve got ambition. I bring the strategy, creative thinking and technical know-how to put it into action.
Every move matters. Your positioning. Your website. Your ads. What happens after someone clicks?I’m Natalia, your strategic digital partner. I connect the dots, challenge what isn’t working and get hands-on with the work that moves your business forward.
The scoreboard
A clear strategy gives every move a purpose. The numbers help us understand what's working, what needs adjusting and where to go next.
01
Lower cost per qualified lead
Lead-generation rebuild · Meta Ads · first 90 days · spend ÷ attributed leads
02
Return on ad spend
Retail client · Meta + Google Ads · trailing 12 months · revenue ÷ ad spend
03
Growth in organic sessions
Website + SEO relaunch · 6 months · GA4 sessions vs prior period
04
Client reporting dashboards live today
Meta Ads, Google Analytics 4 and organic social - updated continuously
Measured the same way on every engagement · spend, clicks, leads, revenue · then reported straight back to you
The playbook
Getting attention is one move. Turning it into an enquiry, a conversation and a customer takes a connected approach.
I work across strategy, websites, advertising, analytics and systems -bringing in the right combination for your business.
Know who you're speaking to, what makes your business worth choosing and where to focus next.
Clear positioning, sharper messaging and a plan with purpose.
Make it easier for people to understand your offer and take the next step.
Website strategy, builds and improvements shaped around how your customers actually move.
Put your business in front of the right people with a message worth noticing.
Google Ads, Meta campaigns and creative ideas backed by testing and measurement.
Understand what's earning its place.
Tracking, attribution and connected reporting that help you make informed decisions about your next move.
Give every enquiry somewhere to go.
Connect your website, CRM and follow-up so your hard work has the support it needs behind the scenes.
How the pieces connect
An underperforming campaign can reveal a messaging problem. A quiet website can hide a confusing enquiry process. More leads can expose gaps in follow-up.
I look at how the pieces work together, find where things are getting stuck and help you decide what to fix first.
Who you're speaking to shapes every move after it.
What it createsFewer wrong enquiries, because the right people self-select before they contact you.

I’m Natalia, the person behind NMX Digital.
I love figuring out how a business works, spotting opportunities and turning complicated problems into practical solutions. My experience spans agency, in-house and independent work across digital marketing and analytics.
With me, you get someone who can zoom out to question the strategy, zoom in to troubleshoot the details and stay involved through implementation.
We work together, directly. You bring the knowledge of your business. I bring the questions, ideas and expertise to help move it forward.
Get to know meHow I play
The credentials
Here’s what clients and people I’ve worked alongside say about my approach.
"Natalia brings a rare combination of commercial thinking, marketing capability, operational structure, and execution. She doesn't just provide ideas - she gets deeply involved in building systems, improving communication, and driving meaningful outcomes. I'd highly recommend her to any business serious about digital growth, brand evolution and customer acquisition."
"One of the smartest peers I've had the pleasure to work with. Exceptional analytical and performance marketing skills. With Natalia's guidance and leadership, we uplifted account performance by a visible percentage in a short period - while budgets were cut significantly."
"Natalia managed a huge number of accounts across various industries. A genuine team player who doesn't hesitate to help out in difficult circumstances - and great to work alongside."
"Natalia is a huge asset to any business. Hungry to learn, thoughtful in her approach, and deeply tuned in to the client's needs. Never afraid to push back and ask the right questions."
More recommendations on LinkedIn. Client names and case studies are shared privately on the first call - out of respect for the founders I work with.
Sideline questions
The questions that come up before we start working together - what I can help with, how we work and what happens next.
Strategy, positioning, websites, Google and Meta advertising, analytics, CRM and automation. We start with what your business needs and agree on the right scope.
Ready when you are
30-minute call, founder to founder. I'll pull your account apart, show you exactly where the leaks are, and tell you whether I'm the right partner - or not. No pressure. No pitch deck.