01 / Play
Google Ads, decoded
Search, Performance Max, Shopping. I rebuild your account from intent up — and make Google's black box transparent.
- Search & PMax campaigns
- Account restructure
- Bid & budget strategy
Solo consultancy · Taking new clientsBy Natalia Merzlikina · Gold Coast
Marketing
is a game.
Play to win.
Every click. Every dollar. Every conversion. I build accountable performance campaigns that turn ad spend into a scoreboard you actually want to look at — one founder at a time.
Live client scoreboard
Anonymised · Last 30 daysROAS6.4x+18%/
CPA$24-32%/
Leads / mo1,284+47%/
Quality Score9.2+1.4/
Wasted spend$0▼/
ROAS6.4x+18%/
CPA$24-32%/
Leads / mo1,284+47%/
Quality Score9.2+1.4/
Wasted spend$0▼/
EVERY DOLLAR COUNTS●EVERY CLICK MATTERS●EVERY CONVERSION IS A WIN●DATA OVER VIBES●ONE OPERATOR, NOT AN ORG CHART●RESULTS OVER REPORTS●EVERY DOLLAR COUNTS●EVERY CLICK MATTERS●EVERY CONVERSION IS A WIN●DATA OVER VIBES●ONE OPERATOR, NOT AN ORG CHART●RESULTS OVER REPORTS●
The scoreboard
Numbers don't spin.
We're a small team with one obsession: making sure your investment shows up where it matters — in revenue.
01
0%
Avg. ROAS lift in 90 days
vs starting baseline
02
0%
Median CPA reduction
across managed accounts
03
0
Underperforming campaigns fixed
in the last 12 months
04
0%
Client retention rate
we don't lock you in
The playbook
Plays I run when
your spend is on the line.
02 / Play
Measurement that holds up
If you can't measure it, you can't improve it. GA4, conversion modelling — done properly.
- GA4 + Tag Manager
- Server-side tracking
- Attribution modelling
03 / Play
Paid social — reality check
Meta, TikTok, LinkedIn aren't the answer for every business. I'll tell you the truth, then run the channels that actually work.
- Channel-fit audit
- Creative strategy
- Full-funnel ad ops
04 / Play
Social media, on purpose
Organic social done with a marketer's brain — not a content calendar for the sake of one. Posts that earn attention and feed the funnel.
- Content strategy
- Channel mix & cadence
- Community & engagement
05 / Play
Image & ad creative design
I'm not a designer — I'm a marketer who builds creative that converts. Ad visuals, social tiles and landing imagery shaped by what the data says works.
- Ad creative
- Social tiles & carousels
- Landing page visuals
06 / Play
Conversion & landing pages
Sending traffic to a leaky page is lighting cash on fire. I tighten the funnel after the click, not just before.
- Landing page audits
- A/B testing program
- CRO sprints
The black box, opened
Google Ads shouldn't feel like a slot machine.
Most agencies hand you a dashboard and hope you don't ask questions. We do the opposite — we open the box, show you every wire, and prove where every dollar went.
nmx://account-decoder
Search
Spend
Clicks
Data
Revenue
ROAS
Customers
Decisions
→ Intent → Conversionconnected
→ Budget → Profitconnected
→ Traffic → Leadsconnected
→ Signals → Strategyconnected
How I play
Four quarters. One winning game.
Quarter 01
Audit & teardown
A free, no-fluff teardown of your accounts, tracking and funnel — done by me, personally. You leave with a punch-list whether we work together or not.
→ Next: Strategy & game plan
Quarter 02
Strategy & game plan
I map the channels worth playing, the channels to drop, and the scoreboard we'll be measured against. No vanity metrics.
→ Next: Build & launch
Quarter 03
Build & launch
Account restructure, tracking rebuild, creative direction, landing page tightening. Then we ship — fast.
→ Next: Compound & scale
Quarter 04
Compound & scale
Weekly optimisation. Monthly reviews. Quarterly bets. The scoreboard goes one direction: up and to the right.
→ Next: Audit & teardown
The credentials
Why founders trust me with their spend.
Years in the game
12+
Senior performance marketing experience across agency, in-house and independent.
Platforms I live in
GA4 · GAds · GTM
Google Ads, GA4, Tag Manager, server-side tracking, Meta, LinkedIn, Looker Studio.
How I work
1:1
Direct with founders. No account managers. No hand-offs. The person you hire is the person doing the work.
Client names and case studies are shared privately on the first call — out of respect for the founders I work with.
Sideline questions
Ask the hard ones.
The questions every founder actually wants answered before they hand an agency the keys to their ad account.
Yes. NMX is me, Natalia. That's the whole point. You get 12+ years of senior experience working directly on your account — not a sales pitch from a director followed by a junior doing the actual work. I keep my client list small on purpose.
Ready when you are
Let's build the dream life on a scoreboard.
30-minute call, founder to founder. I'll pull your account apart, show you exactly where the leaks are, and tell you whether I'm the right partner — or not. No pressure. No pitch deck.