Built for performance. Designed for clarity. Optimised for growth.
Google Ads can be one of the most powerful growth channels for a business — when it’s done properly.
Too often, we see accounts that are technically “running” but not truly working:
- Keywords with no commercial intent
- Budgets spread too thin across campaign types
- Incomplete or broken conversion tracking
- Automated campaigns without strategic direction
- Reports that don’t reflect real business outcomes
At NMX Digital, we take a business-first approach to Google Ads.
Our goal isn’t just traffic — it’s revenue, efficiency, and long-term scalability.
We work with service-based businesses, eCommerce brands, and growth-focused companies who want Google Ads to be a dependable acquisition channel, not a guessing game.
Google Search Ads
Capture demand at the moment it matters most
Google Search Ads allow you to appear exactly when someone is actively searching for your product or service. This is high-intent traffic — but only if it’s structured correctly.
What we do beyond “basic search ads”
In-depth keyword research focused on commercial intent, not vanity volume
Logical campaign and ad group structure to improve Quality Score and control costs
Clear separation between brand, non-brand, and competitor terms
High-converting ad copy written to reflect real customer language, not generic promises
Smart use of match types to balance scale and efficiency
Ongoing search term analysis to eliminate wasted spend
Who this works best for
Service-based businesses (professional services, healthcare, trades, B2B)
Local businesses looking for qualified leads
Companies with clear offers and conversion paths
We don’t just optimise for clicks — we optimise for enquiries that turn into revenue.
Google Shopping & Merchant Centre
Turn product searches into sales
For eCommerce businesses, Google Shopping is often the highest-performing channel — when it’s set up and managed properly.
Shopping success depends just as much on data quality and feed health as it does on bidding.
Our approach to Shopping campaigns
Full Merchant Centre setup and diagnostics
Product feed optimisation (titles, descriptions, categories, attributes)
Resolution of disapprovals, suspensions, and policy issues
Strategic product segmentation by margin, performance, or category
Smart bidding strategies aligned with profitability, not just ROAS
Ongoing optimisation based on product-level performance
Who this works best for
eCommerce stores on Shopify, WooCommerce, Magento, or custom platforms
Brands with multiple SKUs or categories
Businesses looking to scale profitably, not just increase volume
We treat Shopping as a commercial engine, not a “set and forget” channel.
Performance Max
Automation guided by strategy, not guesswork
Performance Max is powerful — but only when paired with strong inputs and clear intent.
Without structure and oversight, it can quickly become a black box that spends money without accountability.
How we manage Performance Max properly
Strategic decisions on when and when not to use Performance Max
Clean, accurate conversion signals (critical for automation success)
Asset creation and optimisation (headlines, descriptions, creatives)
Audience signals based on real customer behaviour
Careful monitoring to prevent cannibalisation of Search or Shopping
Continuous performance analysis and refinement
Who this works best for
eCommerce brands ready to scale
Businesses with strong historical conversion data
Advertisers looking to expand reach while maintaining efficiency
We use automation intentionally, not blindly.
Remarketing
Stay visible. Stay relevant. Close the loop.
Most users don’t convert on their first visit — and that’s normal.
Remarketing allows you to re-engage people who already know your brand, increasing conversion rates and reducing acquisition costs.
Our remarketing strategy includes
Segmentation based on user behaviour (visited pages, cart actions, engagement)
Thoughtful frequency control to avoid ad fatigue
Messaging aligned with where the user is in the decision process
Cross-channel remarketing across Search, Display, YouTube, and Performance Max
Who this works best for
eCommerce brands with longer consideration cycles
Service businesses where trust and timing matter
Brands investing in content or top-of-funnel traffic
Remarketing isn’t about chasing users — it’s about supporting decisions.
Conversion Tracking & Measurement
If you can’t trust the data, you can’t scale
This is where many Google Ads accounts quietly fail.
Without accurate tracking, even the best campaigns are optimising on guesswork.
What we take care of
Google Tag setup and auditing
Google Analytics (GA4) configuration
Conversion tracking across forms, purchases, calls, and key actions
Platform integrations (WooCommerce, Shopify, CRMs)
Troubleshooting mismatched or duplicated data
Clear, business-focused reporting you can actually understand
We ensure that what you see in Google Ads matches what’s happening in your business.
How we move beyond “just running ads”
What sets NMX Digital apart is not a single tactic — it’s our approach.
- We think commercially, not just technically
- We ask whether Google Ads is the right channel, not just how to spend more
- We prioritise clarity, transparency, and sustainable growth
- We work as a partner, not a vendor
Whether you’re spending a few thousand per month or scaling aggressively, our role is the same:
Make Google Ads work as a reliable, measurable growth channel for your business.
If you’re tired of unclear results, disconnected data, or strategies that don’t reflect your business reality — let’s start with a conversation.